Elevate a 60-year Iconic Partnership to New Heights.

Recognized as an icon of the game, the Goodyear Blimp has monitored college football since 1955. To enhance Goodyear's relevance for fans, our team negotiated the blimp's induction into the College Football Hall of Fame as the first-ever non-player/coach inductee. We celebrated with the other 2019 HOF inductees and created a unique, interactive experience for fans visiting the Hall. We generated over 350 million social and media impressions and engaged more than 100,000 fans along the way.