Elevate a 60-year Iconic Partnership to New Heights.

Recognized as an icon of the game, the Goodyear Blimp has watched over college football since 1955. To elevate Goodyears' relevance with fans, our team negotiated the blimp's induction into the College Football Hall of Fame as the first-ever non-player/coach inductee. We celebrated with other 2019 HOF inductees and created a unique, interactive experience for fans visiting the Hall. We delivered 350MM+ social/media impressions and engaged 100K+ fans along the way.